Understanding Digital Marketing pdf epub mobi txt 电子书下载 2025

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达米安·瑞恩（Damian Ryan）是数字媒体与数字营销专家，他已经在媒体行业的最前线工作了27年。在作为一名数字媒体专家进入公司融资之前，达米安就于1997年在英国和爱尔兰建立了首批数字机构之一。他是Mediaventura创始合伙人。

卡尔文·琼斯（Calvin Jones）是在线内容策略师、作家，帮助各种规模的组织在线上与线下进行更加有效的交流。

他们还合写过《世界上最好的数字营销活动》一书（同样由Kogan Page出版社出版）。

出版者:

作者:Ryan, Damian; Jones, Calvin;

出品人:

页数:304

译者:

出版时间:2012-4

价格:$ 33.84

装帧:

isbn号码:9780749464271

丛书系列:

图书标签:

digital
marketing
英文原版
美国
2015

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Digital marketing now represents 25 per cent of the marketing spend in the UK and this is predicted to move to 50 per cent or higher within the next three years. "Understanding Digital Marketing" looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future. "Understanding Digital Marketing" deals with every key topic in detail, including: search marketing, social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, "Understanding Digital Marketing" provides you with tools to utilize the power of the internet to take your company wherever you want it to go.