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Paid, Owned, Earned 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Burcher, Nick 作者

譯者

2012-3 出版日期

296 頁數

$ 30.45 價格

叢書系列

9780749465629 圖書編碼

Paid, Owned, Earned 在線電子書圖書標籤: media 傳播營銷 strategy marketing

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發表於2024-12-23

Paid, Owned, Earned 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Paid, Owned, Earned 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Paid, Owned, Earned 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Paid, Owned, Earned 在線電子書圖書描述

The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it's difficult for brands to decide how best to reach and engage their audiences. "Paid, Owned, Earned" defines the constituents of each area of 'paid', 'owned' and 'earned' media and shows how they are linked together. It proposes a blueprint for how to think and navigate across this space using a framework made up of key elements such as communities and content, social media optimisation, seeding and viral distribution, broadcast mass media, social performance media and measurement.

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