International Marketing & Export Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Albaum, Gerald S.; Duerr, Edwin; 作者

译者

2011-7 出版日期

1024 页数

710.00元价格

丛书系列

9780273743880 图书编码

International Marketing & Export Management 在线电子书图书标签: original Marketing 2018

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International Marketing & Export Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

International Marketing & Export Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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International Marketing & Export Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

International Marketing & Export Management 在线电子书图书描述

International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. Written in a no-nonsense style, the bookhas been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter. The book is ideal for undergraduate and postgraduate students taking modules in International Marketing and Export Marketing/International Trade. It will also be used as a supplementary text on International Business courses.

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