In recent years, otaku culture has emerged as one of Japan's major cultural exports and as a genuinely transnational phenomenon. This timely volume investigates how this once marginalized popular culture has come to play a major role in Japan's identity at home and abroad. In the American context, the word otaku is best translated as 'geek' - an ardent fan with highly specialized knowledge and interests. But it is associated especially with fans of specific Japan-based cultural genres, including anime, manga, and video games. Most important of all, as this collection shows, is the way otaku culture represents a newly participatory fan culture in which fans not only organize around niche interests but produce and distribute their own media content. In this collection of essays, Japanese and American scholars offer richly detailed descriptions of how this once stigmatized Japanese youth culture created its own alternative markets and cultural products such as fan fiction, comics, costumes, and remixes, becoming a major international force that can challenge the dominance of commercial media. By exploring the rich variety of otaku culture from multiple perspectives, this groundbreaking collection provides fascinating insights into the present and future of cultural production and distribution in the digital age.
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整體的內容布局和主題很喜歡。個人偏愛吧
评分整體的內容布局和主題很喜歡。個人偏愛吧
评分社會學進路失之淺陋;很大篇幅花在介紹基本情況上,這種以人類學田野調查的方法對待“宅男”做得再良心也就是騙騙外行啊!
评分三星半,狂熱愛好者作為亞文化,或者被過度評價而抬升至東方主義與西方主義抗衡那個東西風之爭,或者被過於局限的事業壓縮在同好者自娛自樂的小圈子給圈外人看個不懂心纍。研究者自己到底喜歡不喜歡研究禦宅族呢,我很睏惑。
评分社會學進路失之淺陋;很大篇幅花在介紹基本情況上,這種以人類學田野調查的方法對待“宅男”做得再良心也就是騙騙外行啊!
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