具体描述
内容提要
本书是专为MBA硕士生编写的英语教程。全书共20个单元，所用材料
选自近两年英、美等国出版的有关著作及期刊，内容包括工商管理专业所涉
及到的宏观、微观经济学、金融、市场营销、国际贸易、决策、管理等方面，选文
语言规范流畅，文字活泼、体裁多样。每单元由课文、练习、精读、泛读、重点
语法专题复习、商务会话、写作指导部分组成。本教材与所学专业内容结合
紧密，针对性强能激发学习积极性。上述各部分的有机组合能有效提高英语
听、说、读、写等基本技能。
本教材除用作MBA英语教科书外，也可选作大学经贸、金融、管理等专
业的专业英语教材，还可作为上述有关专业人士自学提高英语的学习材料。
作者简介
目录信息
Text: Positive Social Science
Exercises
Intensive Reading: Normative Social Science
Extensive Reading: How Social Sciences Differ from
Physical Sciences
Grammar Review: Tenses (1)
Business Dialogue: Introducing Yourself
Unit2
Text: Utility
Exercises
Intensive Reading: The Meaning of Economics
Extensive Reading: Demand and Supply
Grammar Review: Passive Voice
Business Dialogue: Appointment
Unit 3
Text: Production
Exercises
Intensive Reading: Changes in Input and Output
Extensive Reading: The Price System
Grammar Review: Infinitives
Business Dialogue: Seeing the Showroom
Unit 4
Text: Gross National Product (GNP)
Exercises
Intensive Reading: The Classical Economists
Extensive Reading: What Is GNP?
Grammar Review: Gerunds
Business Dialogue: Purchasing
Unit 5
Text: Limited Companies in Britain
Exercises
Intensive Reading: Enterprise
Extensive Reading: Companies
Grammar Review: Participles
Business Dialogue: INVITING
Unit 6
Text: Opportunity Cost and Comparative Advantage
Exercises
Intensive Reading: Changes in Production and Gansumption
Extensive Reading: Pattems and Trends in U. S.
Intemational Trade
Grammar Review: Subjunctive
Business Dialogue: ASKING ABOUT PROBLEMS/EXPRESSING
WORRIES/REASSURING
Unit 7
Text: How to Do Case Analysis
Exercises
Intensive Reading: Case Analysis
Extensive Reading: Problem Identification in a Consumer-
Products Firm
Grammar Review: Tenses (2)
Business Dialogue: MAKING SUGGESTIONS
Unit 8
Text: The Power of Routine
Exercises
Intensive Reading: Selling New Goods
Extensive Reading: An Expert Salesman
Grammar Review: Prepositions
Business Dialogue: GIVING TENTSTIVE OPINIONS/ADVICE
WARNING
Unit 9
Text: Service Products
Exercises
Intensive Reading: Bases for Competition in the Marketing
Services
Extensive Reading: Knowing Your Market
Grammar Review: Clauses (1)
Business Dialogue: STSTING PRIORITIES/GIVING ADVICE
Unit 10
Text: Sharing Economic Losses through Insurance
Exercises
Intensive Reading: The Risks of Investment
Extensive Reading: A Preface to an Insurance Book
Grammar Review: Clauses (2)
Business Dialogue: Plans and Intentions
Unit 11
Text: Advertising and Sales Promotion
Exercises
Intensive Reading: Developing an Advertising Campaign
Extensive Reading: Major Types of Media
Guided Writing: Sentence Structure (1)
Unit 12
Text: Product Liability Laws
Exercises
Intensive Reading: Cosumerism
Extensive Reading: A Packaging Problem
Guided Writing: Sentence Structure (2)
Unit 13
Text: A Vision of Workplace 2000
Exercises
Intensive Reading: The Future of Intemational Trade
Extensive Reading: Controlling the Quality of Customer
Services at American Express
Guided Writing: Parallelism
Unit 14
Text: What Is a Decision?
Exercises
Intensive Reading: Introduction to Decision
Extensive Reading: Discover What a Decision Is
Guided Writing: What Is a Paragraph?
Unit 15
Text: Culture and Subculture
Exercises
Intensive Reading: Culture, Values, and Problem Solving
Differences
Extensive Reading: Tips on Doing Business with the Arabs
Guided Writing: Unity
Unit 16
Text: Structures for Operating in Foreign Markets
Exercises
Intensive Reading: Everybody Loves a Winner - or Do
They?
Extensive Reaomg: The Intemational Economy
Guided Writing: Coherence from Transition Signals
Unit 17
Text: The Intemational Monetary Fund
Exercises
Intensive Reading: How Well Is the IMF Doing?
Extensive Reading: The Development and Functions of
Money
Guided Writing: Coherence from Logical Qrder
Unit 18
Text: Quality Obsession
Exercises
Intensive Reading: Small Company TQM
Extensive Reading: How to Start a Small Business
Guided Writing: Order of Importance
Unit 19
Text: Basic Concept of Linear Programming
Exercises
Intensive Reading: Linear Programming in Practice
Extensive Reading: Stainless Tank Company, Inc.
Guided Writing: Concrete Support
Unit 20
Text: Management and Leadership
Exercises
Intensive Reading: Universal Approaches to Leadership
Extensive Reading: Barriers to Employee Involvement
Guided Writing: Paraphrasing and Summarizing
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读后感
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用户评价
这本书最大的亮点，在于它对“实用性”的极致追求。许多商科英语教材往往过于侧重学术探讨，而忽略了口头沟通和跨文化交流的实际需求。但此书在这方面做得非常出色。它专门开辟了“商务谈判技巧”和“高效会议主持”等章节，里面详细解析了不同语境下的语用差异，比如如何得体地提出异议、如何在不同文化背景下进行有效说服。我尤其喜欢其中关于“非暴力沟通”在商务场景下的应用分析，这部分内容极具启发性，教会了我如何用更具建设性的语言来解决团队内部的冲突。此外，书后附带的“商务写作速查手册”，简洁明了地总结了邮件、备忘录和商业计划书的常用句式和规范格式，真正做到了学完就能上手，对于我这种需要频繁进行国际业务沟通的人来说，简直是必备工具书。
评分从教学方法的角度来看，这本书采用了相当前沿的混合式学习理念。除了传统的文本讲解和练习外，书中反复提示读者去结合配套的在线资源。我尝试扫描了书中的二维码，发现配套的音频材料制作得非常精良，发音标准，语速适中，完全模拟了真实商务会议的场景，而不是那种拖沓的慢速朗读。更棒的是，练习部分的答案解析极其详尽，不仅仅告诉你“正确答案是什么”，更深入地解释了“为什么其他选项是错误的”，这种深度解析对于自我纠错和理解细微差别至关重要。这种理论与多媒体资源的深度融合，使得学习过程不再是单向的灌输，而更像是一场与虚拟导师的实时互动，极大地激发了我的主动学习潜力，让人感觉学习效率得到了质的飞跃。
评分我特别欣赏本书在内容组织上的逻辑性和递进性。它并非简单地罗列词汇和语法点，而是构建了一套完整的、贴合真实商业环境的学习路径。开篇部分对宏观经济和商业伦理的引入，为后续的专业术语学习打下了坚实的基础，让你明白这些语言技巧是为哪种场景服务的。随后，关于市场营销、财务分析和人力资源管理等核心模块的划分清晰明确，每一个模块都设置了从基础概念到复杂案例分析的梯度。我注意到作者在选取例句时，大量引用了近年来《金融时报》和《经济学人》等权威媒体的真实报道片段，这使得所学的语言材料鲜活且具有时效性，远比那些陈旧的教科书范例要实用得多。这种“理论先行，实践跟进”的编排方式，极大地降低了知识吸收的门槛，让我在学习过程中始终保持着高度的专注度。
评分这本书的装帧设计真是让人眼前一亮，封面采用了一种低饱和度的莫兰迪色系，搭配烫金的字体，显得既专业又不失格调。内页的纸张质感非常出色，摸上去有一种温润的触感，阅读起来眼睛也不会感到疲劳。排版上，作者显然花了不少心思去考量读者的体验，正文、注释和例句之间的留白处理得恰到好处，层次分明，即便是初次接触这类教材的读者，也能迅速找到重点。特别是章节之间的过渡页，设计得非常巧妙，用一些简洁的商务场景插画来承接不同的主题，这种视觉上的连贯性，极大地提升了学习的愉悦感，让人感觉不是在啃一本枯燥的教科书，而是在翻阅一本精心制作的商业杂志。从包装到内页的每一个细节，都能感受到出版方对提升用户体验的重视，这对于一本需要长期陪伴学习的教材来说，无疑是一个巨大的加分项。
评分坦白说，市面上的商英教材良莠不齐，很多内容陈旧，甚至有些“过时”。然而，这本《MBA英语教程》却给我带来了一种耳目一新的感觉，它明显是站在当今全球商业环境的前沿来构建内容的。它没有回避像远程协作、敏捷开发这些近几年才兴起的管理概念所对应的专业词汇，而是将这些新词汇自然地融入到相关的案例分析中。阅读过程中，我不断地发现自己过去在一些跨国会议中感到困惑的术语，都能在这本书中找到清晰、准确的解释。它不仅仅是一本语言学习工具，更像是一本浓缩的“当代商业知识速览”，通过学习语言，我同时也在更新我对当前商业世界的认知框架。这种知识的交叉赋能，是其超越一般语言教材的核心价值所在。
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