The Apple Experience 在線電子書 圖書標籤: apple Apple 營銷 Business 英文原版 客戶體驗 inspire
發表於2024-11-23
The Apple Experience 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
Highly recommended. No matter who you are, you will always find something interesting in it and get inspired. And I guess that is the spirit of .
評分Service, experience
評分太囉嗦。
評分太囉嗦。
評分Service, experience
Carmine Gallo is the communications coach for the world’s most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo is a popular keynote speaker and has worked with executives at Intel, Cisco, Chevron, Hewlett-Packard, Coca-Cola, Pfizer, and many others. Gallo writes “My Communications Coach,” a regular column for Forbes.com. He has written several internationally bestselling and award--winning books, including The Innovation Secrets of Steve Jobs, The Presentation Secrets of Steve Jobs, and The Power of foursquare. Gallo has been featured in the Wall Street Journal, the New York Times, and Success magazine and on CNBC. He lives in Pleasanton, California, with his wife and two daughters.
官方網站:http://www.appleexperiencebook.com/
Reinvent your business to deliver Apple-like customer satisfaction and profits
Apple Stores earn more money per square foot than any other retailer. At the core of Apple’s success and intense customer loyalty, however, aren’t just “Insanely Great” products, but great people who are informed, empowered, and motivated to deliver an unbeatable customer experience. In The Apple Experience, internationally bestselling author Carmine Gallo details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service.
Carmine Gallo interviewed professionals at all levels who have studied Apple, and he spent hundreds of hours observing the selling floor in Apple’s retail space and learning about Apple’s vision and philosophy. Using insights and data from these sources, he breaks down Apple’s customercentric model to provide an action plan with three distinct areas of focus:
Inspire Your Internal Customer with training, support, and communications that create a “feedback loop” for improving performance at every level
Serve Your External Customer with irresistible brand stories and dedicated salespeople who embody the APPLE five steps of service-- Approach, Probe, Present, Listen, End with a fond farewell
Set the Stage by ensuring that no element is overlooked in creating an immersive retail environment where customers can see, touch, and learn about your products
With The Apple Experience, you can improve the return on your investment in retail by adding real value to every customer interaction. Better still, any business that deals with people--employees or customers--can adopt the techniques to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience.
这本书能够让你对于苹果的营销体系、理念、产生设计的初衷有一个全面的了解,通过书中作者对于苹果专卖店的观察,让你去认同作者的观点,那就是,苹果专卖店销售的不是一个个冰冷的产品,而是satisfaction(客户满意度),苹果给你带来的是解决方案,苹果专卖店是一个传...
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評分一般大家去苹果店会做什么呢?我是说,除了冲进去打包iPhone、iPad、iMac或者酱油以外,大家有没有试过用严肃且认真的态度或者幽默且富有创意的方式来调戏苹果直营店呢?如果你还没有尝试过这种所有骨灰级苹果粉所喜闻乐道的行为,不妨这个周末去试试看。或者,你可以来一本《T...
評分一般大家去苹果店会做什么呢?我是说,除了冲进去打包iPhone、iPad、iMac或者酱油以外,大家有没有试过用严肃且认真的态度或者幽默且富有创意的方式来调戏苹果直营店呢?如果你还没有尝试过这种所有骨灰级苹果粉所喜闻乐道的行为,不妨这个周末去试试看。或者,你可以来一本《T...
評分一般大家去苹果店会做什么呢?我是说,除了冲进去打包iPhone、iPad、iMac或者酱油以外,大家有没有试过用严肃且认真的态度或者幽默且富有创意的方式来调戏苹果直营店呢?如果你还没有尝试过这种所有骨灰级苹果粉所喜闻乐道的行为,不妨这个周末去试试看。或者,你可以来一本《T...
The Apple Experience 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024