Taken by Surprise 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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R. Klanten 作者

Die Gestalten Verlag

译者

出版日期

288 页数

€49.90 / $78.00 / £45.00 价格

Hardcover

丛书系列

9783899554212 图书编码

Taken by Surprise 在线电子书图书标签: 交互设计 dgv Design

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发表于2024-11-23

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Taken by Surprise 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Taken by Surprise 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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重读标记 commerce artistic

评分☆☆☆☆☆

严重怀疑Overs!ze有借鉴这书。不过Overs!ze还是做的更eyecatching啊…

评分☆☆☆☆☆

严重怀疑Overs!ze有借鉴这书。不过Overs!ze还是做的更eyecatching啊…

评分☆☆☆☆☆

重读标记 commerce artistic

评分☆☆☆☆☆

严重怀疑Overs!ze有借鉴这书。不过Overs!ze还是做的更eyecatching啊…

Taken by Surprise 在线电子书著者简介

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Taken by Surprise 在线电子书图书描述

Anyone currently working in brand communication is facing fundamental yet compelling challenges. In an age in which we are flooded with information, consumers are becoming more critical and discerning. They are deploying ever finer filters so that only the most relevant pieces of information ever reach them. Because of this development, traditional brand and advertising messages are far less likely to be seen.

Taken by Surprise is a collection of communication measures that are sophisticated and relevant enough to overcome these hurdles. They include limited special edition products and signature collaborations between brands, artists, and designers such as those between Julian Schnabel and Maybach, Issey Miyake and Dyson, Sagmeister and Levi’s, Olafur Eliasson and BMW, Jonathan Meese and Staehlemuehle, Terry Richardson and Colette as well as other innovative work by the likes of Damien Hirst, Red Hot Chili Peppers bassist Flea, David Lynch, Geoff McFetridge, and Pharrell Williams.

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