Foundations of Strategy is a new concise text aimed at both undergraduate students and Masters students. With the needs of these students in mind, Robert Grant and Judith Jordan write in an accessible style, with a clear, comprehensive approach and sound theoretical depth. Extensive teaching materials such as Case Teaching notes, an Instructor's Manual, Test Bank and PPT slidesare available on an accompanying website - www.foundationsofstrategy.com The website also features extra, longer cases written by Robert Grant and access to a simulation for use in teaching. Students have access to the entire text as an e-book with embedded video clips for each case study, and self test questions to check understanding.
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本科时学习战略管理,看似学了些东西,但又没什么体悟。到了硕士再学,多了不少收获,这本书中案例不错
评分本科时学习战略管理,看似学了些东西,但又没什么体悟。到了硕士再学,多了不少收获,这本书中案例不错
评分本科时学习战略管理,看似学了些东西,但又没什么体悟。到了硕士再学,多了不少收获,这本书中案例不错
评分本科时学习战略管理,看似学了些东西,但又没什么体悟。到了硕士再学,多了不少收获,这本书中案例不错
评分本科时学习战略管理,看似学了些东西,但又没什么体悟。到了硕士再学,多了不少收获,这本书中案例不错
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