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新产品开发在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Conard Berenson 作者

Harvard Business School

译者

2002-03-06 出版日期

159 页数

29.00元价格

Hardcover

丛书系列

9787300041667 图书编码

新产品开发在线电子书图书标签: MBA 管理

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新产品开发在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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新产品开发在线电子书图书描述

Most of the readings in this collection were developed for the MBA and ezecutive education proguams of Harvard Business School.These programs rely heavily on the case method of instruction,in which students analyze and discuss firsthand accounts of actual management situations.Students also learn the fundamentals of what managers do:how they build strategies,make choices,organize their activities,and measure performance.The fundamentals are often taught through background notes,which explain best practices,describe management tools,or analyze industries.Fuve such notes are the backbone of this volume on new product development.Inaddition,this title features a Harvard Business School case study plus three articles from journal-reprint collections that HBS Publishing distributes:Harvard Business Review,California Management Review,and Business Horizons.

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