Shopping in Ancient Rome provides the first comprehensive account of the retail network of this ancient city, an area of commerce that has been largely neglected in previous studies. Given the remarkable concentration of consumers in ancient Rome, the vast majority of which were entirely reliant on the market for survival, a functioning retail trade was vital to the survival of Rome in the late Republic and the Principate. In this volume Holleran provides the first systematic account of Rome's retail sector through a comprehensive analysis of the literary, legal, epigraphic, and archaeological evidence together with wide-ranging and innovative comparative studies of the distributive trades. Investigating the diverse means by which goods were sold to consumers in the city, and the critical relationship between retail and broader environmental factors, Holleran places Roman retail trade firmly within the wider context of its urban economy. In considering the roles played by shops, workshops, markets, fairs, auctions, street sellers, and ambulant vendors in the distribution of goods to the inhabitants of the city, the volume sheds new light on the experience of living in the ancient city and explores the retail trade of Rome in its totality.
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看的时间很长了，还有印象的是所谓cluster现象即同种类商贩扎堆的描述。与Geertz 对摩洛哥市场的分析有可比较之处。对市场在市政及公民活动所占的核心地位有阐释，一些有关市场设置，比如路灯，栅门等的小考据小故事也有意思。
评分说来好笑，学术界对这本书的评价是理论性不强，很多结论的依据不足。我反而觉得前两章理论性太强，完全是照搬经济学课本。但是作为学术界第一本具体讲 古罗马零售业的，这书还是有很多值得借鉴的地方。最喜欢看关于Tabernae的讨论和对精英阶层购买力、销售力的推断。
评分说来好笑，学术界对这本书的评价是理论性不强，很多结论的依据不足。我反而觉得前两章理论性太强，完全是照搬经济学课本。但是作为学术界第一本具体讲 古罗马零售业的，这书还是有很多值得借鉴的地方。最喜欢看关于Tabernae的讨论和对精英阶层购买力、销售力的推断。
评分看的时间很长了，还有印象的是所谓cluster现象即同种类商贩扎堆的描述。与Geertz 对摩洛哥市场的分析有可比较之处。对市场在市政及公民活动所占的核心地位有阐释，一些有关市场设置，比如路灯，栅门等的小考据小故事也有意思。
评分看的时间很长了，还有印象的是所谓cluster现象即同种类商贩扎堆的描述。与Geertz 对摩洛哥市场的分析有可比较之处。对市场在市政及公民活动所占的核心地位有阐释，一些有关市场设置，比如路灯，栅门等的小考据小故事也有意思。
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