具体描述
Book Description
We have the technology. So why do so many businesses crash and burn when it comes to launching successful e-business strategies? Why do flashy web sites send customers to a 1800 number that can be accessed only during "normal" business hours? Why do executives who market toys and games refuse to listen to their own children? According to IBM's Internet guru, John Patrick, it's all about attitude. Our inability to harness the full power of the Internet has much less to do with the technology itself than with the cultural and psychological barriers that straitjacket our thinking about it. In this book, the author reveals the strategies, and more important, the mindset, that will allow conmpanies to flourish in the age of connectivity. Drawing from a wide range of examples from the worlds of business, technology, politics, education, and popular culture, Patrick explores the profound implications of adopting an Internet attitude and how it will transform you and your business.
Synopsis
From IBM's Internet guru-a revolutionary approach to instilling a web-savvy culture throughout your organization. We have the technology. So why do so many businesses crash and burn when it comes to launching successful e-business strategies? Why do flashy web sites send customers to a 1800 number that can be accessed only during "normal" business hours? Why do executives who market toys and games refuse to listen to their own children? According to IBM's Internet guru, John Patrick, it's all about attitude. Our inability to harness the full power of the Internet has much less to do with the technology itself than with the cultural and psychological barriers that straitjacket our thinking about it. In Net Attitude he reveals the strategies, and more important, the mindset, that will allow you and your company to flourish in the age of connectivity. Drawing from a wide range of examples from the worlds of business, technology, politics, education, and popular culture, Patrick explores the profound implications of adopting an Internet attitude and how it will transform you and your business. Net Attitude emanates from the grassroots thinking that was part of the evolution of the Internet itself. It is hard to describe but you will know it when you see it. Young people tend to have it but it is not really an age thing. An increasing number of seniors have it too. The masses of people in the middle layers of large organizations often don't have it. It is not that there is something wrong with them as people; it is just that the bureaucracies of large organizations have shielded them from the new way of thinking and in some cases Darwinian instincts have caused them to bring up their own shields.
Book News Annotation:
From his vantage point as a pioneer of the commercial, educational, research, and cultural uses of the Web, the author illuminates the ways in which the Internet continues to transform business. He estimates that the Internet is being used at only 3-5% of its potential capacity, and predicts a dramatic evolution in Internet usage. He describes emerging characteristics of the next generation of the Internet, and looks behind the scenes at labs and government agencies contributing to technological breakthroughs. Patrick is vice president of Internet Technology at IBM Corporation.
Amazon.com
For any e-business strategy to succeed these days, says John Patrick, those behind it must take an informed and confident stance on the Internet and all it can accomplish. Such an attitude is probably more important now, in fact, than it was at the opening of the online revolution. And Patrick ought to know: as vice president of Internet Technology at IBM and a founding member of the World Wide Web Consortium at MIT, he's been involved in the cyberworld throughout its brief but heady existence. Net Attitude lays out his vision for the future of the medium, and offers suggestions for preparing "your organization and the people who are part of it, as well as all its systems and processes, to take advantage of everything the Internet has to offer." He attributes those vast possibilities to the emergence of seven characteristics (Fast, Always On, Everywhere, Natural, Intelligent, Easy, and Trusted), elaborates on them individually, and ties them to developments ranging from high-quality video transmission to vending-machine purchases initiated by cell phone. Some may find Patrick's unabashed optimism a bit much for even an avowed proselytizer, but maybe that's part of what net attitude is all about.
--Howard Rothman
From Library Journal
IBM's vice president of Internet technology, Patrick adds to the proliferation of Internet books but offers a different spin. His is about "attitude." Net attitude is abstract and hard to describe, but, according to Patrick, you will know it when you see it. If people in middle management in large organizations tend not to have it, the fault lies not with the individuals but with the organization's bureaucracy, which has not readily accepted this new mindset. Having a net attitude in business is about preparing your organization, as well as its systems and processes, to take advantage of everything the Internet has to offer. Patrick's optimism is evident throughout, despite the failures of dot-coms during 2000, which he attributes to businesses not being able to segment their markets. Patrick's breezy style makes his recommendations and ideas sound simple perhaps too simple. The title may appeal to the curious and small business owners who have not yet embraced Internet technology, but this is not a necessary purchase.
Bellinda Wise, Nassau Community Coll. Lib., Garden City, NY
Book Dimension
Height (mm) 235 Width (mm) 161
作者简介
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这本书的叙事节奏掌握得炉火纯青，它不是线性的，而更像是一张由无数相互关联的节点构成的复杂网络。初读时，我甚至有些迷失，感觉自己被抛进了一个巨大的信息迷宫，每一个看似不相关的案例——也许是某个社交媒体的早期实验，也许是对某个亚文化群体的田野调查——都在不断地折叠和展开新的意义。作者的写作风格极其克制，他很少使用华丽的辞藻来渲染情绪，而是通过对事实和观察的精准堆砌，让结论自然而然地浮现出来，这种“留白式”的表达反而更有力量。特别是当他分析“注意力经济”对人类认知结构产生的不可逆影响那一段，那种近乎冷酷的理性分析，让我不寒而栗。我不得不放下书，走到窗边，看着外面匆忙的行人，思考他们此刻正在“消费”着怎样的信息流。这本书的深度不在于它提供了多少“解决方案”，而在于它迫使你直面那些你一直试图逃避的问题——关于自我定义、关于真实连接的稀缺性。对我而言，它更像是一面镜子，清晰地映照出我在数字世界中那些不自觉的行为模式和心理陷阱。
评分这本书的开篇引人入胜，但真正让我“陷进去”的，是它对“社群消亡”那一章节的深入剖析。作者对传统社区模式的瓦解，以及新型“虚拟部落”的形成过程，进行了细腻而富有层次的描绘。他不是简单地指责社交媒体导致了疏离，而是深入挖掘了这种迁移背后的深层心理动因——对归属感的永恒追寻，以及在无限选择面前的“自由的重负”。他的论证过程极具说服力，仿佛一位高明的心理侧写师，正在解剖我们集体无意识的运作机制。这种对人性的深刻洞察，使得整本书超越了单纯的技术评论范畴，而上升到了对人类存在的哲学探讨。阅读过程中，我多次停下来，不是因为不理解，而是因为被作者的某个精准的判断击中了，那种感觉就像是多年来一直困扰自己的某个模糊的念头，突然被一个精确的词汇所捕捉和命名。这本书的阅读过程，与其说是获取信息，不如说是一种自我澄清和精神上的净化，它让你意识到，如何“存在”于这个数字世界，远比如何“使用”它更为关键。
评分我必须承认，这本书的阅读体验是需要“磨合期”的。它不是那种读完一章就能立刻获得某种即时满足感的作品。相反，它需要你反复咀嚼，甚至需要你带着前一章的疑问，跳跃式地去阅读后半部分，才能真正领悟作者构建的那个宏大而精密的逻辑体系。它的结构设计充满了实验性，仿佛作者在用文字本身来模仿他所批判的那个去中心化的数字生态。有那么几处，我甚至需要查阅一些背景资料，才能完全跟上作者跳跃的文化引用，这说明作者的知识储备之深厚，已经达到了信手拈来的地步。最让我印象深刻的是其中关于“算法道德”的探讨，那种将冰冷的逻辑程序与人类伦理进行激烈碰撞的描写，充满了戏剧张力。它没有给出简单的对错，而是构建了一个多维度的思考场域。这本书的价值就在于此，它不贩卖廉价的乐观主义，而是提供了一种更成熟、更清醒的视角来看待我们与技术共生的未来，读完后，你会感到一种沉重的责任感，而非空洞的兴奋。
评分这本书的封面设计简直是一场视觉盛宴，那种冷峻的蓝与跳跃的橙色交织在一起，仿佛在低语着数字时代的某种核心矛盾。我是在一家独立书店的角落里偶然发现它的，当时被它散发出的那种神秘感所吸引。翻开扉页，那种略带粗粝感的纸张触感，就已经预示着这不仅仅是一本快餐式的数字指南。作者的开篇论述，没有陷入那些老生常谈的“连接万物”的空泛口号，而是直指人心，探讨了在信息洪流中，个体如何保持其精神的“原真性”。那种笔触的犀利与洞察力，让我立刻感觉这不是一本轻松的作品。它更像是一份对我们这个时代精神状态的深刻诊断书，每一个章节的标题都像是精准定位的靶心，直击现代人潜藏的焦虑与渴望。我尤其欣赏作者在引入哲学思辨时那种毫不拖泥带水的果断，他不是在做学术研究，而是在与读者进行一场真诚且略带挑战性的对话。读完第一部分，我感觉我的思维框架正在被某种无形的力量重塑，那种感觉非常奇妙，仿佛剥开了一层厚厚的茧，看到了更广阔的天空，但同时也意味着，接下来的阅读需要全神贯注，容不得一丝分神。这本书的排版也极其考究，留白的处理恰到好处，使得那些复杂的概念在视觉上得以喘息，不至于让人感到压迫。
评分这本书的语言风格有一种奇特的混合感，它既有老派知识分子的严谨和精准，又时不时地闪烁着街头智慧的火花，这种反差极具魅力。我特别喜欢作者在解释一些晦涩的社会学理论时，会突然插入一段极具画面感的场景描述，比如对某个深夜直播间里人们眼神的细致描摹，一下子就把原本抽象的理论拉回到了我们触手可及的现实生活。这种“从宏大叙事到微观颗粒”的快速切换，让阅读过程充满了惊喜。它没有陷入那种常见的技术评论中常见的“恐高症”，也没有盲目地歌颂创新。相反，它用一种近乎近乎冷静的，带着一丝悲悯的口吻，探讨了技术如何重新定义了“在场”和“缺席”的意义。这本书更像是一部深刻的散文集，每一个段落都像一个精心打磨的宝石，单独来看熠熠生辉，组合在一起则构成了一幅关于现代生存状态的宏伟画卷。它挑战了我们对“效率”和“连接”的既有定义，迫使我们重新审视自己投入到屏幕中的时间，究竟换回了什么。
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