This book contains surefire, down-and-dirty guerilla marketing tactics for any business. No matter how small your budget or cutthroat your competition, you can wage sophisticated marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers, and win more new customers than you can handle. Written by a thirty-year marketing veteran who apprenticed at the knee of Ray Kroc - the man behind the McDonald's empire - "401 Killer Marketing Tactics to Maximize Profits, Increase Sales, and Stomp Your Competition" is a gold mine of tested-in-the-trenches marketing and promotional solutions. With the help of real-world examples from dozens of his clients - including Morton's Steak House, Wendy's, Wolfgang Puck, Ben and Jerry's, Coca-Cola, Hyatt, Haagen-Daaz, Subway, and others - Tom Feltenstein shows you how to: outwit, out-market and out-sell your competition every time; wage champagne marketing and promotional campaigns on a beer budget; develop a solid marketing plan and stick with it; and, motivate and reward your employees for maximum sales results. 'Tip O'Neill once said, 'All politics are local.' The same can be said for 'Neighborhood Marketing'. Tom Feltenstein nails that concept in this new book' - Jon Luther, CEO, Allied Domecq QSR (Dunkin' Donuts, Baskin-Robbins). '"401 Tactics" is another of Tom's must reads for anyone in retail. With Tom's road map, the only thing between you and success is hard work' - Warren N. Hardie, President, Brunswick Bowling and Billiards.
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