Design Management

Design Management pdf epub mobi txt 电子书 下载 2025

出版者:Allworth Press
作者:Brigitte Borja de Mozota
出品人:
页数:256
译者:
出版时间:2003-08-01
价格:USD 24.95
装帧:Paperback
isbn号码:9781581152838
丛书系列:
图书标签:
  • 设计 
  • 老师的书单~= 
  • design 
  • DM 
  • = 
  • 设计调研 
  • 英语 
  • 管理 
  •  
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Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.

• Copublished with the prestigious Design Management Institute in Boston

• Features case studies from leaders in design and marketing management

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