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Design Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Brigitte Borja de Mozota 作者

Allworth Press

译者

2003-08-01 出版日期

256 页数

USD 24.95 价格

Paperback

丛书系列

9781581152838 图书编码

Design Management 在线电子书图书标签: 设计老师的书单～＝ design DM ＝设计调研英语管理

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Design Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Design Management 在线电子书图书描述

Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.

• Copublished with the prestigious Design Management Institute in Boston

• Features case studies from leaders in design and marketing management

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