All Marketers Are Liars

All Marketers Are Liars pdf epub mobi txt 电子书 下载 2025

出版者:Portfolio Hardcover
作者:Seth Godin
出品人:
页数:208
译者:
出版时间:2005-5-19
价格:USD 23.95
装帧:Hardcover
isbn号码:9781591841005
丛书系列:
图书标签:
  • 市场营销
  • business
  • 商业
  • 市场
  • marketing
  • 品牌
  • book
  • 经济学
  • 营销
  • 说服
  • 消费者行为
  • 品牌
  • 故事
  • 心理学
  • 真相
  • 营销策略
  • 信任
  • 影响力
想要找书就要到 图书目录大全
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

具体描述

在线阅读本书

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true. Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe. This is a book about doing what consumers demand-painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blowers-must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro. This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.

作者简介

塞斯•高汀

Yahoo前营销副总裁,被美国业界誉为当今观察力最敏锐、最直观的营销大师。他是《特许营销》、《释放创意病毒》、《生存并不是全部》,以及引发营销理念革命的《紫牛》系列著作的作者。这些著作多数都曾名列华尔街日报、纽约时报和商业周刊的畅销书排行榜。高汀同时也是知名的演说家及《快速公司》杂志(Fast Company)的资深编辑。

目录信息

读后感

评分

在产品推广过程中,可以考虑换量,换量就是置换资源,可以跟应用市场换,可以跟其他的APP换,也可以加入换量联盟。 1、内容合作:就是通过一些产品的优质内容,吸引其他APP/网站内的一些潜在用户,从而实现推广的目的。 2、弹窗推广:就是在用户打开其他APP/网站时弹出的广告的...  

评分

评分

评分

原载 http://simadu.com 曾经有这样一个实验: 将形状相同的普通玻璃杯与Georg Riedel酒杯盛放相同的葡萄酒,再由对Georg Riedel赞不绝口的品酒师们鉴别,得到的结论是普通玻璃杯与几百美元的Georg Riedel对葡萄酒口味提升毫无差别。 相同的例证可以找到无数重复:Nike、St...  

评分

这本书和科特勒的《营销策略》,如果能合起来读,是非常完美的,科特勒在战略和架构上让我们了解和认识了营销,而这本书教会我们如何切入营销  

用户评价

评分

值得谈论的书,值得买给你的员工、老板、朋友的书。不只是关于营销,也关于生活。

评分

所有营销人都是骗子,其实所有营销人都不是骗子,只不过是讲故事的高手。

评分

A waste of time...

评分

值得谈论的书,值得买给你的员工、老板、朋友的书。不只是关于营销,也关于生活。

评分

A waste of time...

本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

© 2025 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有