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Mariotti, John L. 作者

John Wiley & Sons Inc

译者

2007-3 出版日期

320 页数

193.00 元价格

Pap

丛书系列

9781841125855 图书编码

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发表于2024-11-09

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Smart Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Smart Marketing 在线电子书图书描述

Most people think that marketing has entered a new era thanks to the Internet, e-commerce and the worldwide explosion in communications and computing infrastructure. They're probably right, but smart marketers know that even in the new economy the fundamentals of marketing are as valid as ever.

Smart marketers are up to speed with developments in technology. The smartest of all know that people are still people and relationship matter a lot - especially in marketing. Customers are people with motives, emotions, needs and wants, and smart marketers stay close to them.

If you really want to be one of the top marketers in the new economy this is the right book for you. Smart Marketing gives you everything you need to know to stay ahead of the field. At the end of it you will understand the five smartest things to know about marketing:

* You must have a plan * Get close to your customers * Do your homework * Remember relationships * Use the speed and reach of technology

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