Understanding Media pdf epub mobi txt 电子书下载 2026

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出版者:Signet

作者:Marshall Mcluhan

出品人:

页数:0

译者:

出版时间:1969

价格:USD 0.95

装帧:Mass Market Paperback

isbn号码:9780451030399

丛书系列:

图书标签:

McLuhan
media
媒体
麦克卢汉
传媒
Communication
understanding
Marshall
媒体研究
传播学
媒介理论
社会学
文化研究
技术
媒体影响
马歇尔·麦克卢汉
媒介生态学
大众传媒

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作者简介

赫伯特·马歇尔·麦克卢汉 (Herbert Marshall McLuhan，1911—1980)，加拿大传播理论家，多伦多大学英语教授，著有《古腾堡星系》(1962)、《媒介即信息》(1967)、《文化是我们的事业》(1970)等。

目录信息

Medium is the message --
Media hot and cold --
Reversal of the overheated medium --
The gadget lover: Narcissus as narcosis --
Hybrid energy: les liaisons dangereuses --
Media as translators --
Challenge and collapse: the nemesis of creativity --
The spoken word: flower of evil? --
The written word: an eye for an ear --
Roads and paper routes --
Number: profile of the crowd --
Clothing: our extended skin --
Housing: new look and new outlook --
Money: the poor man's credit card --
Clocks: the scent of time --
The print: how to dig it --
Comics: Mad vestibule to TV --
The printed word: architect of nationalism --
Wheel, bicycle, and airplane --
The photograph: the brothel-without-walls --
Press: government by news leak --
Motorcar: the mechanical bride --
Ads: keeping upset with the Joneses --
Games: the extensions of man --
Telegraph: the social hormone --
The typewriter: into the age of the iron whim --
The telephone: sounding brass or tinkling symbol? --
The phonograph: the toy that shrank the national chest --
Movies: the reel world --
Radio: the tribal drum --
Television: the timid giant --
Weapons: war of the icons --
Automation: learning a living.
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