You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. In today's culture...: blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda; bloggers are slaves to money, technology, and deadlines; manipulators wield these levers to shape everything you read, see and watch-online and off. Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.
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从此对媒体的炒作，和一些社会新闻事件的发酵行为表示免疫。大力推荐！
评分大开眼界，媒体（blog)的真相：博客是用来赚钱的商业行为，赚取眼球谋取利益才是博客的运营者最关心的。
评分The "tactics" introduced in the first half of the book is truly interesting and warning readers of how untruly the media actually are is of good causes. The second half book is filled with unnecessary pessimism. Furthermore, the stories Mr. Holiday told get repetitive and boring as a reader goes deeper into the book.
评分12年看可能会觉得eye-opening但是18年看只觉得…I am living it????
评分虽然揭露的现象不新鲜了，但还是又提醒了我一次，click economy是个结构性问题，所有参与者最终都会被推动被愚弄，不是在认知层面意识到存在这个问题就能逃脱的（反正我是书看到一半就把常刷的social app删了╮(╯▽╰)╭）||对我来说最大的turn-off是Holiday个人的偏见（出于对自身的维护和对客户的偏袒），很多时候严重影响了论证的构建。
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