You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. In today's culture...: blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda; bloggers are slaves to money, technology, and deadlines; manipulators wield these levers to shape everything you read, see and watch-online and off. Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.
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只能说会做mkt的人都是牛叉的人,但前提是要有能力.最怕的也是很会mkt的人.
评分大开眼界，媒体（blog)的真相：博客是用来赚钱的商业行为，赚取眼球谋取利益才是博客的运营者最关心的。
评分12年看可能会觉得eye-opening但是18年看只觉得…I am living it????
评分a little repetitive, but still, whoa. i've always known that it's there, but i just never fully grasped the severity. come to think of it, it's only natural. system makes its components.
评分从业者，用不着看；专业学生，如果刚入门，也不推荐；好奇的普通读者，在网络世界浸润这些年，书里的大部分内容应该都已经知道了。总之，内容一般，没什么启发性。可能增加了一点点关于美国媒体界的谈资。
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