You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. In today's culture...: blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda; bloggers are slaves to money, technology, and deadlines; manipulators wield these levers to shape everything you read, see and watch-online and off. Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.
具體描述
讀後感
評分
評分
評分
評分
用戶評價
這不是一本不好的書，我一直知道推廣的重要性，但我本來又一直認為太不真誠或者說玩弄受眾，非常地反感，即使是為瞭高尚的目的，都不可以如此。
评分從此對媒體的炒作，和一些社會新聞事件的發酵行為錶示免疫。大力推薦！
评分從業者，用不著看；專業學生，如果剛入門，也不推薦；好奇的普通讀者，在網絡世界浸潤這些年，書裏的大部分內容應該都已經知道瞭。總之，內容一般，沒什麼啓發性。可能增加瞭一點點關於美國媒體界的談資。
评分切，敝國media業隨便拎幾個都可以瞎瞭作者的眼。。。。
评分隻能說會做mkt的人都是牛叉的人,但前提是要有能力.最怕的也是很會mkt的人.
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