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Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Philip H. Ault 作者

Allyn & Bacon

译者

2002-07-29 出版日期

0 页数

USD 110.60 价格

Hardcover

丛书系列

9780205360734 图书编码

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Public Relations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Public Relations 在线电子书图书描述

Using real-life case studies, Public Relations: Strategies and Tactics helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. The book presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. Its systematic approach combines fundamental concepts with numerous real-life case studies, helping readers relate theory to actual practice. Special emphasis is given to ethics, international public relations, and technology's growing impact on the field. Comprehensive and up-to-date, this best-seller shows how public relations plays a vital role in today's global economy and the public discussion of contemporary issues. Designed for anyone interested in public relations, journalism, communication, and business. </P>

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