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Basic Marketing Research (with InfoTrac) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Gilbert A. Churchill 作者

South-Western College Pub

译者

2003-06-02 出版日期

700 页数

USD 128.95 价格

Hardcover

丛书系列

9780324190977 图书编码

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Basic Marketing Research (with InfoTrac) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Basic Marketing Research (with InfoTrac) 在线电子书图书描述

This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information. Take a look at this revised text and you'll see how we combined a true managerial and decision-making emphasis, with the most thorough explanation of what marketing research is, and how marketing research is done. This text will give your students a complete understanding of the modern practice of marketing research from the formulation of a question to the presentation of the results.

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