Marketing Research (Mcgraw Hill/Irwin Series in Marketing) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Jr., Joseph Hair 作者

McGraw-Hill/Irwin

译者

2005-01-14 出版日期

728 页数

USD 142.19 价格

Hardcover

丛书系列

9780072830873 图书编码

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Marketing Research (Mcgraw Hill/Irwin Series in Marketing) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Marketing Research (Mcgraw Hill/Irwin Series in Marketing) 在线电子书图书描述

Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow’s marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.

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