Marketing Research (Mcgraw Hill/Irwin Series in Marketing) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Jr., Joseph Hair 作者

McGraw-Hill/Irwin

譯者

2005-01-14 出版日期

728 頁數

USD 142.19 價格

Hardcover

叢書系列

9780072830873 圖書編碼

Marketing Research (Mcgraw Hill/Irwin Series in Marketing) 在線電子書圖書標籤: 營銷

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發表於2025-01-01

Marketing Research (Mcgraw Hill/Irwin Series in Marketing) 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

Marketing Research (Mcgraw Hill/Irwin Series in Marketing) 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

Marketing Research (Mcgraw Hill/Irwin Series in Marketing) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Marketing Research (Mcgraw Hill/Irwin Series in Marketing) 在線電子書著者簡介

Marketing Research (Mcgraw Hill/Irwin Series in Marketing) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Marketing Research (Mcgraw Hill/Irwin Series in Marketing) 在線電子書圖書描述

Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow’s marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.

Marketing Research (Mcgraw Hill/Irwin Series in Marketing) 在線電子書下載 mobi epub pdf txt 在線電子書下載

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