Web Site Measurement Hacks 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Web Site Measurement Hacks

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Eric T. Peterson 作者
O'Reilly Media
譯者
2005-8-26 出版日期
434 頁數
USD 24.95 價格
Paperback
叢書系列
9780596009885 圖書編碼

Web Site Measurement Hacks 在線電子書 圖書標籤: hacks  analytics  計算機  第一梯隊  用戶體驗  website  web  internet   


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Web Site Measurement Hacks 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Web Site Measurement Hacks 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Web Site Measurement Hacks 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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Web Site Measurement Hacks 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Web Site Measurement Hacks 在線電子書 圖書描述

In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: who are they? Why do they visit? What information or service is most valuable to them? Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused and underappreciated. Enter "Web Site Measurement Hacks", a guidebook that helps you understand your Web site visitors and how they contribute to your business's success. It helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring--and then improving--their site's usability, performance, and design. Among the many topics covered, you'll learn: definitions of commonly used terms, such as "key performance indicators" (KPIs); how to drive potential customers to action; how to gather crucial marketing and customer data; which features are useful and which are superfluous; and advanced techniques that senior Web site analysts use on a daily basis. By examining how real-world companies use analytics to their success, "Web Site Measurement Hacks" demonstrates how you, too, can accurately measure your Web site's overall effectiveness. Just as importantly, it bridges the gulf between the technical teams charged with maintaining your Web's infrastructure and the business teams charged with making management decisions. It's the technology companion that every site administrator needs.

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