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Market-Based Management (4th Edition) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Roger Best 作者

Prentice Hall

译者

2004-11-23 出版日期

506 页数

USD 108.20 价格

Paperback

丛书系列

9780131469563 图书编码

Market-Based Management (4th Edition) 在线电子书图书标签: 管理教材

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Market-Based Management (4th Edition) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Market-Based Management (4th Edition) 在线电子书图书描述

This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management—with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth—giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies. For anyone interested in strategic marketing. </P>

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