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Market-Based Management (4th Edition) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Roger Best 作者

Prentice Hall

譯者

2004-11-23 出版日期

506 頁數

USD 108.20 價格

Paperback

叢書系列

9780131469563 圖書編碼

Market-Based Management (4th Edition) 在線電子書圖書標籤: 管理教材

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發表於2025-01-08

Market-Based Management (4th Edition) 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

Market-Based Management (4th Edition) 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

Market-Based Management (4th Edition) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Market-Based Management (4th Edition) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Market-Based Management (4th Edition) 在線電子書圖書描述

This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management—with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth—giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies. For anyone interested in strategic marketing. </P>

Market-Based Management (4th Edition) 在線電子書下載 mobi epub pdf txt 在線電子書下載

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