The Practice of Public Relations, Ninth Edition 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Fraser P. Seitel 作者

Prentice Hall

譯者

2003-07-31 出版日期

608 頁數

USD 129.80 價格

Hardcover

叢書系列

9780131020252 圖書編碼

The Practice of Public Relations, Ninth Edition 在線電子書圖書標籤: PR Communication

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發表於2024-11-23

The Practice of Public Relations, Ninth Edition 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Practice of Public Relations, Ninth Edition 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Practice of Public Relations, Ninth Edition 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Practice of Public Relations, Ninth Edition 在線電子書著者簡介

The Practice of Public Relations, Ninth Edition 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Practice of Public Relations, Ninth Edition 在線電子書圖書描述

To succeed in public relations, professionals need an innate sense of the power, excitement, and value to society's primary institutions of its practice. This book uses a unique hands-on approach that prompts readers to think critically about the field. Prepares readers to deal with a full range of situations and to arrive at effective, ethical solutions. Offers two new mini-chapters on Investor Relations and International Public Relations. Features new contemporary cases including Rudy Giuliani and 9/11, Gary Condit, Trent Lott, Microsoft public relations, and more. Presents new hypothetical cases including cases on speechwriting, Internet monitoring, and sex discrimination. Features new contemporary interviews with such public figures as Gov. Jesse Ventura, Rudy Giuliani PR Director Sunny Mindell, National Black Public Relations Association President Pat Tobin, and White House Press Secretary Ari Fleischer. Presents a greater inclusion of minority and female practitioners. Provides Suggested Readings and Suggested Book lists. A handy reference for public relations professionals/public affairs officers, marketing professionals, advertising professionals, and general managers. </P>

The Practice of Public Relations, Ninth Edition 在線電子書下載 mobi epub pdf txt 在線電子書下載

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