From Mind to Market 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Roger D. Blackwell 作者

Collins

译者

1997-11-12 出版日期

251 页数

USD 26.95 价格

Hardcover

丛书系列

9780887308338 图书编码

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发表于2025-01-31

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From Mind to Market 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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"Anyone in business today who hopes to be in business tomorrow needs to understand the rules of the new marketplace," says Roger Blackwell, one of the most sought-after authorities on consumer behavior and marketing. The traditional approach to retailing, beginning at the point of manufacture and ending with the sale to the consumer, is out of date and unrealistic. "In an ultracompetitive marketplace, manufacturers can no longer dictate what consumers will buy. The savvy consumer is more educated than ever as to what he or she wants and where to get it at the best price. Using this information to develop the products consumers are looking for is demand-chain management."

Featuring visionary companies like Wal-Mart, AT&T and Kinko's, whose leadership as demand-chain managers is helping them to create the marketplace of the 21st-century, Blackwell illustrates the cutting-edge concept of demand-chain management and its role in revolutionizing retailing in the new millennium.

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