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Roger D. Blackwell 作者

Collins

譯者

1997-11-12 出版日期

251 頁數

USD 26.95 價格

Hardcover

叢書系列

9780887308338 圖書編碼

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發表於2024-11-27

From Mind to Market 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

From Mind to Market 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

From Mind to Market 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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"Anyone in business today who hopes to be in business tomorrow needs to understand the rules of the new marketplace," says Roger Blackwell, one of the most sought-after authorities on consumer behavior and marketing. The traditional approach to retailing, beginning at the point of manufacture and ending with the sale to the consumer, is out of date and unrealistic. "In an ultracompetitive marketplace, manufacturers can no longer dictate what consumers will buy. The savvy consumer is more educated than ever as to what he or she wants and where to get it at the best price. Using this information to develop the products consumers are looking for is demand-chain management."

Featuring visionary companies like Wal-Mart, AT&T and Kinko's, whose leadership as demand-chain managers is helping them to create the marketplace of the 21st-century, Blackwell illustrates the cutting-edge concept of demand-chain management and its role in revolutionizing retailing in the new millennium.

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