Marketing Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Philip Kotler 作者

Prentice Hall

译者

1999-07-19 出版日期

0 页数

USD 126.67 价格

Hardcover

丛书系列

9780130122179 图书编码

Marketing Management 在线电子书图书标签: Marketing 财富营销经济管理 englishversion PhilipKotler Essay

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Marketing Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Marketing Management 在线电子书图书描述

This world-wide best-selling book highlights the most recent trends and developments in global marketingwith an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketingalong with the opportunities and needs of the marketplace in the years ahead.

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