Marketing Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Philip Kotler 作者

Prentice Hall

譯者

1999-07-19 出版日期

0 頁數

USD 126.67 價格

Hardcover

叢書系列

9780130122179 圖書編碼

Marketing Management 在線電子書圖書標籤: Marketing 財富營銷經濟管理 englishversion PhilipKotler Essay

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發表於2024-11-15

Marketing Management 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Marketing Management 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Marketing Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Marketing Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Marketing Management 在線電子書圖書描述

This world-wide best-selling book highlights the most recent trends and developments in global marketingwith an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketingalong with the opportunities and needs of the marketplace in the years ahead.

Marketing Management 在線電子書下載 mobi epub pdf txt 在線電子書下載

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