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Ackerman, Laurence D. 作者

BERRETT KOEHLER

译者

2000-1 出版日期

250 页数

$ 31.58 价格

丛书系列

9781576750681 图书编码

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发表于2024-07-03

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Identity is Destiny 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Identity is Destiny 在线电子书图书描述

Brand names, logos, and slogans are the identifying marks of corporations, but in the turbulent environment of the business world, these markers have little effect on the success of a company. Instead, it is an organization's underlying identity that contains the key to creating value, which, in turn, drives the success of the corporation. This enterprising book reveals how organizations can adapt successfully to the fast-paced marketplace when decisions are based on the bedrock of identity. The author's "laws of identity" will help managers be authentic leaders, recruit employees who will flourish in the corporate environment, and develop a product mix that both meets customer needs and highlights the talents of the organization.

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