图书目录大全

Marketing As Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

☆☆☆☆☆
简体网页||繁体网页

Kumar, Nirmalya 作者

McGraw-Hill

译者

2004-5 出版日期

272 页数

$ 39.55 价格

HRD

丛书系列

9781591392101 图书编码

Marketing As Strategy 在线电子书图书标签:

喜欢 Marketing As Strategy 在线电子书的读者还喜欢

下载链接在页面底部

点击这里下载

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-24

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

Marketing As Strategy 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing As Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Marketing As Strategy 在线电子书用户评价

评分☆☆☆☆☆

Marketing As Strategy 在线电子书著者简介

Marketing As Strategy 在线电子书图书目录

Marketing As Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Marketing As Strategy 在线电子书图书描述

CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and market orientation-has gained momentum across the entire organization. This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line oriented initiatives that can put marketing back on the CEO's agenda-and elevate its role in shaping the destiny of the firm. Nirmalya Kumar is Professor of Marketing at IMD-International Institute for Management Development, Switzerland.

点击链接进入中文版：

营销思变:七种创新为营销再造辉煌

Marketing As Strategy 在线电子书下载 mobi epub pdf txt 在线电子书下载

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!