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Marketing As Strategy 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Kumar, Nirmalya 作者

McGraw-Hill

譯者

2004-5 出版日期

272 頁數

$ 39.55 價格

HRD

叢書系列

9781591392101 圖書編碼

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發表於2024-11-24

Marketing As Strategy 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Marketing As Strategy 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Marketing As Strategy 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Marketing As Strategy 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Marketing As Strategy 在線電子書圖書描述

CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and market orientation-has gained momentum across the entire organization. This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line oriented initiatives that can put marketing back on the CEO's agenda-and elevate its role in shaping the destiny of the firm. Nirmalya Kumar is Professor of Marketing at IMD-International Institute for Management Development, Switzerland.

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