图书目录大全

Marketing As Strategy 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

☆☆☆☆☆
簡體網頁||繁體網頁

Kumar, Nirmalya 作者

McGraw-Hill

譯者

2004-5 出版日期

272 頁數

$ 39.55 價格

HRD

叢書系列

9781591392101 圖書編碼

Marketing As Strategy 在線電子書圖書標籤:

喜歡 Marketing As Strategy 在線電子書的讀者還喜歡

下載鏈接在頁面底部

點擊這裡下載

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 複製鏈接

想要找書就要到圖書目錄大全

book.wenda123.org

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!

發表於2024-09-18

Marketing As Strategy 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Marketing As Strategy 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Marketing As Strategy 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Marketing As Strategy 在線電子書用戶評價

評分☆☆☆☆☆

Marketing As Strategy 在線電子書著者簡介

Marketing As Strategy 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Marketing As Strategy 在線電子書圖書描述

CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and market orientation-has gained momentum across the entire organization. This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line oriented initiatives that can put marketing back on the CEO's agenda-and elevate its role in shaping the destiny of the firm. Nirmalya Kumar is Professor of Marketing at IMD-International Institute for Management Development, Switzerland.

點擊鏈接進入中文版：

營銷思變:七種創新為營銷再造輝煌

Marketing As Strategy 在線電子書下載 mobi epub pdf txt 在線電子書下載

想要找書就要到圖書目錄大全

book.wenda123.org

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!