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David McNally 作者

Berrett-Koehler Publishers

译者

2003-09 出版日期

148 页数

USD 19.95 价格

Paperback

丛书系列

9781576752722 图书编码

Be Your Own Brand 在线电子书图书标签: 英文原版商业

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Be Your Own Brand 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Be Your Own Brand 在线电子书图书描述

Brands are typically associated with products and businesses, but David McNally and Karl Speak suggest the same concept can be applied to individuals and relationships, with powerful results. Be Your Own Brand shows how personal branding, like product branding, creates a special type of relationship fueled by a strong belief system and tied to an emotional connection. The authors help readers understand the importance of relationships as the currency for success in their personal and business lives. They present specific tools for success that include simple principles that define the characteristics of a branded relationship; a clear model that defines one's unique personal brand; and a way to distill the essence of that brand into a meaningful and actionable "brand promise." This blueprint for "personal branding" will help all readers achieve maximum career success - quickly and permanently - without personal compromise or selling out.

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