'Jack's in-depth knowledge of the catalog market and his exceptional talent for articulating a precise set of how-tos for seemingly every aspect of this complex business are unrivaled...A masterful volume of a highly complex and challenging topic, written by one of the best catalog consultants around' - Laura Beaudry, Editorial Director, "Catalog Age". "Creating a Profitable Catalog" is a comprehensive guide to modern-day cataloging. It includes up-to-the-minute information on concept and creative development, design and production, merchandising, circulation planning, database marketing, operations, and financial management. All of these topics are analyzed in intricate and careful detail as author Jack Schmid guides the reader through every step of building a successful catalog - either in print or on-line. This is a must-have for any aspiring cataloger's library and a welcome addition to the bookshelves of catalog industry veterans.'Jack Schmid is one of this country's best catalog marketers, and he has packed this book full of detailed, practical know-how on each and every aspect of cataloging. This book is important to anyone already working in our industry, but it is indispensable for someone just getting into the business' - Bill Spaide, Partner Spaide, Kuipers & Company. 'I consider Jack Schmid to be the number one catalog strategist of our time. His magnificent new book, "Creating a Profitable Catalog", is a treasure chest that starts with the year 2000 and goes beyond' - Bob Stone, Chairman Emeritus Stone & Adler, author of the bestselling "Successful Direct Marketing Methods".
具体描述
读后感
评分
评分
评分
评分
用户评价
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有