Creating a Profitable Catalog 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Creating a Profitable Catalog

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Schmid, Jack 作者
McGraw-Hill
譯者
2000-4 出版日期
264 頁數
$ 62.15 價格
HRD
叢書系列
9780658000645 圖書編碼

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發表於2024-11-24

Creating a Profitable Catalog 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Creating a Profitable Catalog 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Creating a Profitable Catalog 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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Creating a Profitable Catalog 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Creating a Profitable Catalog 在線電子書 圖書描述

'Jack's in-depth knowledge of the catalog market and his exceptional talent for articulating a precise set of how-tos for seemingly every aspect of this complex business are unrivaled...A masterful volume of a highly complex and challenging topic, written by one of the best catalog consultants around' - Laura Beaudry, Editorial Director, "Catalog Age". "Creating a Profitable Catalog" is a comprehensive guide to modern-day cataloging. It includes up-to-the-minute information on concept and creative development, design and production, merchandising, circulation planning, database marketing, operations, and financial management. All of these topics are analyzed in intricate and careful detail as author Jack Schmid guides the reader through every step of building a successful catalog - either in print or on-line. This is a must-have for any aspiring cataloger's library and a welcome addition to the bookshelves of catalog industry veterans.'Jack Schmid is one of this country's best catalog marketers, and he has packed this book full of detailed, practical know-how on each and every aspect of cataloging. This book is important to anyone already working in our industry, but it is indispensable for someone just getting into the business' - Bill Spaide, Partner Spaide, Kuipers & Company. 'I consider Jack Schmid to be the number one catalog strategist of our time. His magnificent new book, "Creating a Profitable Catalog", is a treasure chest that starts with the year 2000 and goes beyond' - Bob Stone, Chairman Emeritus Stone & Adler, author of the bestselling "Successful Direct Marketing Methods".

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