"Beat Cravings, Lose Weight!" approaches Western society's preoccupation with weight and health from a psychological perspective, moving away from the emphasis on willpower, eating control and food substitutes, and focusing on the individual's relationship with food and how to manage it. Using neurolinguistic programming techniques, the author has created simple ways of changing one's eating habits by identifying and adapting their associations with food to overcome cravings, boredom eating and other bad habits. In this respect, the book deals with eating disorders in general, therefore, covers problems of overweight and underweight, both becoming increasingly prevalent in our society.The book looks at changing people's 'relationship' with food, rather than focusing on willpower and food substitutes. Simple techniques to change eating habits that anyone can do at home. Written in a lively, easy style and is short in length so is conducive to read cover to cover. This book covers exercise and shopping tips. It includes plenty of checklists and bulleted points to make it easy to follow and put into action. Author and her philosophy presented on Today Tonight in 2002, so potential to exploit this opportunity in terms of publicity in the mainstream media.
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