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Harry Mills 作者

AMACOM

译者

2000-4 出版日期

320 页数

142.00元价格

Pap

丛书系列

9780814470633 图书编码

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发表于2024-11-28

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Artful Persuasion 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Fresh insights and practical guidelines peel away the mystery behind the elusive art of persuasion. There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks. Instead, the best persuaders--advertisers, salespeople, politicians, spin doctors--depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion routes to make even the most doubtful say "yes." Jam-packed with fascinating case studies and surprising examples, this comprehensive, entertaining how-to guide puts the powerful tool of persuasion at anyone's disposal. It explains: * How the master persuaders--the Churchills, Lincolns, and Roosevelts--create powerful, memorable messages that convince people of their arguments' logic and rightness * How successful persuaders exploit the psychological triggers that cause people to subconsciously move from "no" to "yes."

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