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Bruce Kasanoff 作者

Basic Books

译者

2002-11-05 出版日期

240 页数

USD 16.50 价格

Paperback

丛书系列

9780738207797 图书编码

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发表于2024-11-08

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Making It Personal 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Making It Personal 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Making It Personal 在线电子书图书描述

How businesses can harness the incredible power of personalization without crossing over the line.

At what point do personalization and privacy clash? Are there limits to how personal a company can get? Who owns personal information? To what extent should technology be constrained by social factors? In Making It Personal, business technology and strategy expert Bruce Kasanoff offers a mission- critical briefing for anyone who wants to know how to profit from personalization without crossing the line. Drawing from a wide array of primary sources, Kasanoff explores the cultural, political, legal, and technological dimensions of personalization and how they play out in the corporate environment. Making It Personal offers a unique, multidimensional perspective to a phenomenon that is revolutionizing business and will play out in dramatic fashion in the years to come.

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