Introduction to E-Commerce (Mcgraw-Hill/Irwin Series in Marketing) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Jeffrey F. Rayport 作者

Mcgraw-Hill College

譯者

2003-04 出版日期

0 頁數

USD 122.15 價格

Hardcover

叢書系列

9780072553475 圖書編碼

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發表於2024-12-28

Introduction to E-Commerce (Mcgraw-Hill/Irwin Series in Marketing) 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Introduction to E-Commerce (Mcgraw-Hill/Irwin Series in Marketing) 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Introduction to E-Commerce (Mcgraw-Hill/Irwin Series in Marketing) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Introduction to E-Commerce (Mcgraw-Hill/Irwin Series in Marketing) 在線電子書用戶評價

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Introduction to E-Commerce (Mcgraw-Hill/Irwin Series in Marketing) 在線電子書著者簡介

Introduction to E-Commerce (Mcgraw-Hill/Irwin Series in Marketing) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Introduction to E-Commerce (Mcgraw-Hill/Irwin Series in Marketing) 在線電子書圖書描述

Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a “Principles of Marketing” that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the “strategy” parts of e-commerce first and technology second, should adopt this book. Faculty who teach marketing, management, strategy and entrepreneurship as the “core” discipline prefer this book over “technology-oriented” e-commerce books. Introduction to e-Commerce gives present and future practitioners of e-Commerce a solid foundation in all aspects of conducting business in the networked economy. The text focus is on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. This is presented in a framework for the study and practice of e-Commerce with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. Within this framework, the authors provide a deep exploration of core concepts of online strategy and associated enablers enriched by a wide variety of examples, case studies, and explanations culled directly from practice.

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