Ratings Analysis 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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James G. Webster 作者

Lawrence Erlbaum Associates, Inc.

译者

2005-10-18 出版日期

304 页数

USD 39.95 价格

Paperback

丛书系列

9780805854107 图书编码

Ratings Analysis 在线电子书图书标签: 观众研究传播学 communication E

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Ratings Analysis 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Ratings Analysis 在线电子书图书描述

Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information, from broadcasting to cable to the World Wide Web. In its third edition, this essential volume:

*illustrates applications of audience research in advertising, programming, financial analysis, and social policy;

*describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and

*discusses the analysis of audience data by offering a framework within which to understand mass media audience and by focusing specifically to the analysis of ratings data.

Appropriate for all readers needing an in-depth understanding of audience research, including people working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics, critics, policy-makers, and students of mass media.

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