Ratings Analysis 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

☆☆☆☆☆
简体网页||繁体网页

James G. Webster 作者

Lawrence Erlbaum Associates, Inc.

译者

2005-10-18 出版日期

304 页数

USD 39.95 价格

Paperback

丛书系列

9780805854107 图书编码

Ratings Analysis 在线电子书图书标签: 观众研究传播学 communication E

喜欢 Ratings Analysis 在线电子书的读者还喜欢

下载链接在页面底部

点击这里下载

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-12-24

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

Ratings Analysis 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Ratings Analysis 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Ratings Analysis 在线电子书用户评价

评分☆☆☆☆☆

Ratings Analysis 在线电子书著者简介

Ratings Analysis 在线电子书图书目录

Ratings Analysis 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Ratings Analysis 在线电子书图书描述

Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information, from broadcasting to cable to the World Wide Web. In its third edition, this essential volume:

*illustrates applications of audience research in advertising, programming, financial analysis, and social policy;

*describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and

*discusses the analysis of audience data by offering a framework within which to understand mass media audience and by focusing specifically to the analysis of ratings data.

Appropriate for all readers needing an in-depth understanding of audience research, including people working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics, critics, policy-makers, and students of mass media.

Ratings Analysis 在线电子书下载 mobi epub pdf txt 在线电子书下载

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!