Ratings Analysis 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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James G. Webster 作者

Lawrence Erlbaum Associates, Inc.

譯者

2005-10-18 出版日期

304 頁數

USD 39.95 價格

Paperback

叢書系列

9780805854107 圖書編碼

Ratings Analysis 在線電子書圖書標籤: 觀眾研究傳播學 communication E

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Ratings Analysis 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Ratings Analysis 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Ratings Analysis 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Ratings Analysis 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Ratings Analysis 在線電子書圖書描述

Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information, from broadcasting to cable to the World Wide Web. In its third edition, this essential volume:

*illustrates applications of audience research in advertising, programming, financial analysis, and social policy;

*describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and

*discusses the analysis of audience data by offering a framework within which to understand mass media audience and by focusing specifically to the analysis of ratings data.

Appropriate for all readers needing an in-depth understanding of audience research, including people working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics, critics, policy-makers, and students of mass media.

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