Brand Portfolio Strategy

Brand Portfolio Strategy pdf epub mobi txt 電子書 下載2025

出版者:Free Press
作者:David A. Aaker
出品人:
頁數:288
译者:
出版時間:2004-03-30
價格:USD 28.00
裝幀:Hardcover
isbn號碼:9780743249386
叢書系列:
圖書標籤:
  • Branding 
  • pre-reading 
  • brand 
  • Marketing拓展 
  • DM 
  • Aaker 
  •  
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With the explosion of brands in today's marketplace, a mastery of brand management has become essential to successful business strategy. Faced with an increasingly complex landscape of multiple products, global reach, and dynamic markets, many companies don't know how to make the tough choices necessary to avoid the disorganized proliferation of brands and sub-brands that don't project a clear identity. Now, for the first time, David Aaker defines the structure and scope of the brand portfolio strategy firms must put in place to get the most from their brands. Cited as " the most called-upon expert on branding in the United States" by Advertising Week, Aaker shares tools and concepts for creating a well-articulated brand structure that supports strategy - replaces waste with synergy, confusion with clarity, and missed opportunities with leveraged assets. He shows how to: Keep brands relevant Energize and differentiate brands Grow by leveraging brand assets Participate in value and premium niches Filled with fresh case studies and examples form brand portfolio strategy pioneers - such as Coke, Citibank, Sony, Hewlett-Packard, Visa and Volvo - this book is a crucial addition to the literature.

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書本身是包含很多乾貨的 隻不過條理性有些亂 時常可以看到重復的內容 重新理一理邏輯應該會更user-friendly一些

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書本身是包含很多乾貨的 隻不過條理性有些亂 時常可以看到重復的內容 重新理一理邏輯應該會更user-friendly一些

评分

書本身是包含很多乾貨的 隻不過條理性有些亂 時常可以看到重復的內容 重新理一理邏輯應該會更user-friendly一些

评分

書本身是包含很多乾貨的 隻不過條理性有些亂 時常可以看到重復的內容 重新理一理邏輯應該會更user-friendly一些

评分

書本身是包含很多乾貨的 隻不過條理性有些亂 時常可以看到重復的內容 重新理一理邏輯應該會更user-friendly一些

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