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Marketing the Professional Services Firm 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Laurie Young 作者

John Wiley & Sons

译者

2005-09-23 出版日期

417 页数

USD 55.00 价格

Hardcover

丛书系列

9780470011737 图书编码

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Marketing the Professional Services Firm 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Marketing the Professional Services Firm 在线电子书图书描述

Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the big four accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.

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