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Marketing the Professional Services Firm 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Laurie Young 作者

John Wiley & Sons

譯者

2005-09-23 出版日期

417 頁數

USD 55.00 價格

Hardcover

叢書系列

9780470011737 圖書編碼

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發表於2024-11-09

Marketing the Professional Services Firm 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Marketing the Professional Services Firm 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Marketing the Professional Services Firm 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Marketing the Professional Services Firm 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Marketing the Professional Services Firm 在線電子書圖書描述

Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the big four accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.

Marketing the Professional Services Firm 在線電子書下載 mobi epub pdf txt 在線電子書下載

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