Professional Marketing & Selling Techniques for Digital Wedding Photographers

Professional Marketing & Selling Techniques for Digital Wedding Photographers pdf epub mobi txt 電子書 下載2025

出版者:Amherst Media, Inc.
作者:Jeff Hawkins
出品人:
頁數:124
译者:
出版時間:2005-12-01
價格:USD 34.95
裝幀:Paperback
isbn號碼:9781584281801
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Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic--whether that be low-volume big-budget or high-volume low-budget clients--and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table-style books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.

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