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Problems and Cases in Healthcare Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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John Gourville 作者

McGraw-Hill/Irwin

译者

2004-1-8 出版日期

448 页数

$ 210.18 价格

Hardcover

丛书系列

9780072887761 图书编码

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发表于2024-11-14

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Problems and Cases in Healthcare Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Problems and Cases in Healthcare Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Problems and Cases in Healthcare Marketing 在线电子书图书描述

"Cases in Health Care Marketing, 1/e" by Gourville, Quelch, and Rangan is a collection of Harvard cases that concentrate on marketing within the health care sector. The book is divided into seven sections, exploring topics which include: Developing a Marketing Strategy, Developing New Products, Launching of New Products, Managing Distribution, Managing Communications, Managing the Brand, and International Marketing.

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