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Problems and Cases in Healthcare Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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John Gourville 作者

McGraw-Hill/Irwin

译者

2004-1-8 出版日期

448 页数

$ 210.18 价格

Hardcover

丛书系列

9780072887761 图书编码

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Problems and Cases in Healthcare Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Problems and Cases in Healthcare Marketing 在线电子书图书描述

"Cases in Health Care Marketing, 1/e" by Gourville, Quelch, and Rangan is a collection of Harvard cases that concentrate on marketing within the health care sector. The book is divided into seven sections, exploring topics which include: Developing a Marketing Strategy, Developing New Products, Launching of New Products, Managing Distribution, Managing Communications, Managing the Brand, and International Marketing.

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