For God, Country, and Coca-Cola 在线电子书 图书标签: 美国 商业 食品 可口可乐 历史 经济 文化 财经
发表于2024-12-23
For God, Country, and Coca-Cola 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
[美]马克·彭德格拉斯特
美国新闻记者、独立学者,毕业于哈佛大学。
美国科学作家协会、环境记者协会和佛蒙特州作家协会的成员。
非营利性组织“国家理性与正义中心”管理委员会的成员。
代表作有《不寻常的战场》和《记忆的牺牲品》。
Now fully updated, the classic account of how a bottle of sweetened caramel-colored soda water became synonymous with American capitalism
For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company-and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world-this is business history at its best: in fact, "The Real Thing."
这大概是描写可口可乐公司「通史」最好的一本书。前面一半我看得很仔细,后面却只能大致看过,因为你发觉那一个个历史片断读罢之后既没用又没趣,干脆略过。而若想了解某一段历史,比如现代可口可乐海外扩张的历史,却又发现讲的太少。 所以若研究公司历史,我更希望看到类似...
评分Coca-Cola Magic: Thirty Business Lessons 1) Sell a good product. And if it contains a small dose of an addictive drug or two, all the better. 2) Believe in your product. Make your product an icon and your job a religious vocation. 3) Develop a mystique...
评分You'll know: 1. How it becomes a great brand 2. How the leaders made the great decision 3. How the business works 4. How to build up a great brand 5. How to make the marketing campaign This is a book about your belief, your dream. Come on!
评分萧伯纳说过,鸡蛋好吃不一定要去认识母鸡。炎炎夏日畅饮冰镇可乐的你,当然也不必要了解可口可乐公司的历史,但你想不想知道可口可乐的创始人是个瘾君子,原始的可口可乐配方里含有可卡因成分?你想不想知道“芬达”是根正苗红的纳粹德国产品?你想不想知道可口可乐公司与圣诞...
评分这是老牛送我的一本书,也是第三本书,第二本是一个时尚杂志,第一本是她自己的音乐类书。 读完感觉比较口水,采用的编年史逻辑编写,摘取每个时间节点的重要故事,以及每一任董事长的故事。带领可口可乐走向全球的是他们董事长伍德拉夫,带领可口可乐走向辉煌的应该是郭思达,...
For God, Country, and Coca-Cola 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024