For God, Country, and Coca-Cola 在线电子书 图书标签: 美国 商业 食品 可口可乐 历史 经济 文化 财经
发表于2025-04-16
For God, Country, and Coca-Cola 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025
[美]马克·彭德格拉斯特
美国新闻记者、独立学者,毕业于哈佛大学。
美国科学作家协会、环境记者协会和佛蒙特州作家协会的成员。
非营利性组织“国家理性与正义中心”管理委员会的成员。
代表作有《不寻常的战场》和《记忆的牺牲品》。
Now fully updated, the classic account of how a bottle of sweetened caramel-colored soda water became synonymous with American capitalism
For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company-and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world-this is business history at its best: in fact, "The Real Thing."
You'll know: 1. How it becomes a great brand 2. How the leaders made the great decision 3. How the business works 4. How to build up a great brand 5. How to make the marketing campaign This is a book about your belief, your dream. Come on!
评分如此好的书,怎么没什么人关注? 做marketing的一定要读,可以更了解商业的历史,以便作出卓越的选择. 几个亮点: 1. 19世纪尾声: 美国广告的汹涌澎湃;广告造就了某些品牌的滚滚利润,也成就了无数的富翁; 2. 药剂师的执着=> 品类的诞生 卓越商人的执着(阿萨)=>品牌的生根 卓越...
评分 评分 评分路上读书解读: 1.现在的可口可乐 可口可乐公司绝对称得上饮料行业的巨无霸,平均每秒钟就能卖出2万瓶饮料。它的市场遍布全球超过200个国家和地区,这可比联合国的成员国还要多!从1999年到2012年,可口可乐连续十三年被国际著名品牌咨询公司Interbrand评为全球最佳品牌榜的第一...
For God, Country, and Coca-Cola 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025