Effective Public Relations (8th Edition) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Scott M. Cutlip 作者

Prentice Hall

译者

1999-07-26 出版日期

0 页数

USD 114.40 价格

Hardcover

丛书系列

9780135412114 图书编码

Effective Public Relations (8th Edition) 在线电子书图书标签: PR 新闻传播公共关系 USC

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Effective Public Relations (8th Edition) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Effective Public Relations (8th Edition) 在线电子书图书描述

Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the “bible of public relations,” the new edition covers the many aspects of public relations theory and practice in a variety of settings. The Eighth Edition also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice. </P>

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