Convergence Culture 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Henry Jenkins 作者

NYU Press

译者

2006-08-01 出版日期

336 页数

USD 30.00 价格

Hardcover

丛书系列

9780814742815 图书编码

Convergence Culture 在线电子书图书标签: 传播学新媒体 HenryJenkins 文化研究 new_media communication newmedia web2.0

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Convergence Culture 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Convergence Culture 在线电子书用户评价

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Skimmed it. How convergence of mass media concentration and the technology-enabled bottom-up grassroots distributive power facilitates new forms of participatory culture. Henry Jenkins is a real optimist.

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读了 Conclusion：Democratizing Television？The Politics of Participation

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好书一本

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即使是一个tech-phobic的用户，也愿意从各种平台收集那些足以构建自我认知的零碎信息，并且通过转发完成对媒体的集体消费。

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好书一本

Convergence Culture 在线电子书著者简介

Convergence Culture 在线电子书图书目录

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Convergence Culture 在线电子书图书描述

"Convergence Culture" maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer, and the power of the consumer interact in unpredictable ways. Henry Jenkins, one of America's most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of "Survivor Spoilers", where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales, while executives at Warner Brothers struggle for control of their franchise. He shows us how "The Matrix" has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels. Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war. Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.

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Convergence Culture 在线电子书读后感

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融合文化：新媒体和旧媒体的冲突地带亨利·詹金斯一、概括作者认为融合更多的代表一种文化变迁，不同于麦克卢汉关注点在技术上，作者的关注点在社会/文化方面。本书讨论了媒体融合、参与文化和集体智慧三个概念之间的关系作者从不同角度，通过真人秀节目、电影的粉丝再创作...

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Book Review: Henry Jenkins: Convergence Culture Henry Jenkins, the Founder and Director of the Comparative Media Studies Program at MIT, attempts to explain changing media needs in his book: Convergence Culture, which published in 2006. The book aspi...

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Henry Jenkins, the American media analysis and scholar in the field of communication and cinematic arts, explored and explained the democratic possibilities of media content that have been brought about by the new media in his book, Convergence Culture: Whe...

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